Mass Communication and the Global Mind

The opinions and behaviors of people and societies are easily swayed. Every decade, every year, every week, those who control mass media change the climates of human thought. New pop stars, fashions, and fads are paraded center stage and then exit stage left followed by floods of expendable cash, leaving popular culture in its wake.

Now the power to rule the world and wag the cultural dog is at your fingertips. What follows are simple instructions, a manual, a playbook of sorts, some simple behavioral tools to influence and take advantage of the nervous systems of all your peers. continued...

Structure First

While many people engage the world as though it's their environment that determines how they're experiencing the world, for the neurologically well-formed it's exactly the opposite.

A person's experience of the world is mediated and essentially determined by the structure of who they are. Structure in this case refers to the organization of your brain, muscles, organs and sensory systems (your 5 senses) among others.
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